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About us page examples9/23/2023 ![]() Here’s what potential customers will find: This is more than a garden furniture online store, and the ‘about us’ page is where Yellow Leaf Hammocks can really showcase its incredible purpose. If you’re looking for examples of slick design and powerful brand messages with great social proof, you’ve found them. We love this ‘about us’ page from Yellow Leaf Hammocks. ![]() Show people how they can get involved – this brand has an easy three-step list for ‘how to be a Greatist’.Use inspirational imagery on your ‘about us’ page that reflects your community, whether that’s your team or your audience.Share your brand storytelling in a way that emphasises how small businesses can solve a problem for your customers or users.If this approach suits your brand, go for it: The content on this ‘about’ page is really only focused on one thing – what the company does for its readers. Like the idea of simple ‘about’ pages, but want to strip it back even more? Take a look at how Greatist tells its story. A well-placed call to action at the bottom of the ‘about us’ page, taking advantage of users who are ready to explore further.It’s a playful way to introduce the company. A breakdown of the team behind the business – except, they’re all illustrated, too.It’s short and concise, keeping visitors engaged as they scroll. ![]() An illustrated guide explaining how the service works.Some of the top features on Upkey’s ‘about us’ page include: The website is focused on preparing students for professional life, so this has got to be one engaging page. If responsive design is your type of thing, Upkey’s ‘about us’ page should give you plenty of ideas. Responsive web design all the way down the ‘about us’ page, making sure it fits with the rest of the site.A snapshot of information on how to sell or buy on the website – paired with call-to-action buttons to make it happen.The company’s mission of supporting small businesses, in large font next to a cute, responsive animation.That aside, Etsy users need to be reassured that this marketplace is one that they want to be a part of. If anything, it’s interesting to know how to get started with building a mega brand. Maybe this global creative marketplace doesn’t need an introduction, but there’s always a lot of value in having an ‘about us’ page. It’s good to be reminded that human beings are behind the business and really helps to establish the brand voice for prospective clients. The focus on personal brand values and leadership. ![]()
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